About Us

Our History

We are proud to be a British Company based near Manchester, England who have supported British Cycling since we launched the Sport Direct brand in 2005. We have a major brand presence in the UK, Europe and across the world in cycle accessories. As a well established company with many years of experience, we constantly strive to bring the highest quality best value cycle accessories to your door! Our aim is to provide you with a one-stop shop for all your cycling needs 24/7 365 days of the year.

Sport Direct

We focus on core values which means putting our customers first! We work hand in hand with our manufacturers and suppliers around the globe to bring you exciting new ranges and high quality products, which are developed and produced to the highest standards. All in all excellent value for money and performance!

Cycling Ranges

Our comprehensive accessories range for cyclists includes MTB/BMX/Road, Down Hill and Kids helmets, USB recharging/LED lights, locks, pumps, reflective, luggage, components, parts and clothing from brands such as Sport Direct™, Aero Sport®, AWE®, AeroLite™, Büchel®, Weldtite and Wittkop®

Cycle Safety

With over 3.2 billion miles being cycled on our roads in the UK every year, more and more people are choosing to cycle for fun, fitness or to get to work. At Sport Direct we take safety seriously which is why we ensure that our products are to the highest quality with special emphasis on protective wear, visibility and functionality.

The Future

We believe in the future of cycling! Here at Sport Direct we will continue to focus on expanding and improving our ranges of cycle products and brand selections. We constantly strive to bring you the best in cycling from around the world and we look forward to offering you the highest quality of products and service.