Proud to be a British Company based near Manchester, England who have supported British Cycling since we launched the Sport Direct brand in 2005.
As a well established company with many years of experience, our aim is to provide you with a one-stop shop for all your cycling needs 24/7 365 days of the year.
Together in partnership with our distributors and retailers we offer an excellent range of products to enhance the safety and enjoyment of riders everywhere.
Sport Direct™ Ltd is constantly expanding a full and comprehensive range of cycle products and brands internationally.
Established since 2005 and putting you the customer first, a name you can trust!
We believe our selection of cycle accessories is inspiring! Join us and our team now in the cycle revolution!
To promote healthier journeys to work and to reduce environmental pollution, the 1999 Finance Act introduced an annual tax exemption, which allows employers to loan cycles and cyclists' safety equipment to employees as a tax-free benefit.
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