• We are

    SPORT DIRECT™

    Proud to be a British Company based near Manchester, England who have supported British Cycling since we launched the Sport Direct brand in 2005.


  • We are

    SPORT DIRECT™

    As a well established company with many years of experience, our aim is to provide you with a one-stop shop for all your cycling needs 24/7 365 days of the year.


  • We are

    SPORT DIRECT™

    Together in partnership with our distributors and retailers we offer an excellent range of products to enhance the safety and enjoyment of riders everywhere.


  • We are

    SPORT DIRECT™

    Sport Direct™ Ltd is constantly expanding a full and comprehensive range of cycle products and brands internationally.


  • We are

    SPORT DIRECT™

    Established since 2005 and putting you the customer first, a name you can trust!


  • We are

    SPORT DIRECT™

    We believe our selection of cycle accessories is inspiring! Join us and our team now in the cycle revolution!


ARE YOU IN THE TRADE? THEN WHY NOT APPLY FOR A BUSINESS TO BUSINESS ACCOUNT?

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To promote healthier journeys to work and to reduce environmental pollution, the 1999 Finance Act introduced an annual tax exemption, which allows employers to loan cycles and cyclists' safety equipment to employees as a tax-free benefit.

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everything the professional
cyclist needs