Proud to be a British Company based near Manchester, England who have supported British Cycling since we launched the Sport Direct brand in 2005.
As a well established company with many years of experience, our aim is to provide you with a one-stop shop for all your cycling needs 24/7 365 days of the year.
Together in partnership with our distributors and retailers we offer an excellent range of products to enhance the safety and enjoyment of riders everywhere.
Sport Direct™ Ltd is constantly expanding a full and comprehensive range of cycle products and brands internationally.
Established since 2005 and putting you the customer first, a name you can trust!
We believe our selection of cycle accessories is inspiring! Join us and our team now in the cycle revolution!
Bike lights and reflectors are some of the most important accessories for safety, for ultimate safety choose our lights for both daytime and night-time riding. From high powered USB recharging lights to German*/British Standards with StVZO road traffic approvals (*BS equivalent).
Helmets are a vital safety protective product. We stock an extensive range of CE approved helmets, many of which are dual certified EN1078:2012 +A1:2012 and USA CPSC Road Traffic Approvals. With our great range of BMX, MTB/road to full face, downhill helmets and kids helmets, we have it covered.
Cycling clothing is designed to keep you dry, warm and comfortable while riding. Its function is determined by a number of factors mainly usage, using high quality materials with ergonomic designs, to maximise performance.
Bike components are instrumental to your bicycle and Sport Direct™ offers a large range of top brand parts and components. Upgrading with these components can enhance the look and performance of your bicycle to maximum effect.
Bike lights and reflectors are some of the most important accessories for safety, for ultimate safety choose our lights for both daytime and night-time riding. From high powered USB recharging lights to German*/British Standards with StVZO...
Cycling tools are essential for all riders from beginners to advanced. If you're the kind of rider who likes to do your own maintenance and repairs, we have the tool for you!
Cycle luggage comes in a variety of designs and sizes from small compact seat/stash bags ideal for accessories to much larger pannier style bags for larger volume carriage or longer distance riding.
Bike accessories make your bicycle better! By adding some of our fantastic accessories, choose from our large selection of lights, locks, computers, racks, guards and if you're heading into the wilds why not add some repair kits, tools and...
To promote healthier journeys to work and to reduce environmental pollution, the 1999 Finance Act introduced an annual tax exemption, which allows employers to loan cycles and cyclists' safety equipment to employees as a tax-free benefit.Find out more >